Empowering Customers: How Self-Service Technologies Are Redefining Support

Woman Using Self-Service Technologies

The demand for quick and efficient customer support is higher than ever. So much so, people now prefer to just do it themselves!

Before the pandemic struck, a staggering 81% of customers preferred to tackle issues on their own before seeking help from a live representative. This preference has only grown, pushing organisations to increasingly invest in self-service technologies.