Bridging the Digital Gap | Is Technology Key?

[vc_row][vc_column][vc_column_text]Modern workforces are more diverse than ever. They’re made up of multiple generations with different ways of working, and a spectrum of digital capabilities as technology continues to advance rapidly.

This poses a big challenge for employers. As the digital gap widens, what is the best way to facilitate collaboration and enhance productivity across generations in the workplace?

In this post, we look at 3 key factors to bridging the digital gap.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

The challenges for big companies

In general, start-ups and smaller businesses excel when it comes to using technology for maximum impact. They have the latest best-of-breed solutions with a workforce that’s fluent in the technology. However, this is largely down to the type of workforce they have.

Start-up employees are generally young, representing a higher proportion of employees under 28 than other businesses. Start-up employees from older generations are much more likely to be adaptable to technology than those from other businesses, with a large proportion of start-ups based in tech-related industries.

This, paired with a much smaller workforce, makes it easier for start-ups to get the balance right. The same can’t be said for large corporations or global companies, which can have up to five generations in their workforce:

  • Silent Generation – 2%
  • Baby Boomers – 25%
  • Generation X – 33%
  • Millennials – 35%
  • Post-Millennials – 5%


How to Bridge the Digital Gap

More employees and greater diversity make it harder to upgrade systems easily, but not impossible. When trying to bridge the gap between employees from different generations, technology is key:

1. Flexibility

Large companies need tools and solutions that are flexible and intuitive to adapt to every level of ability. It’s no use introducing a video calling solution if only the most competent users can access it. Consider the flexibility of operation too.

Does your chosen solution adapt to how users want to communicate?

2. Training

Baby boomers and generation X aren’t naturally bad with new technology. In most cases, the hurdle is slower adoption compared to Millennials, because of unfamiliarity.

To tackle this, employees need easy access to training and expert know-how. Companies need a dedicated team to assist with user adoption, ensuring that all employees are trained properly and fully understand the new technology.

3. Research

Most importantly, companies need to research the technology they are investing in. You need to understand how the latest collaboration solution, for instance, will impact employees.

Does this technology align with the culture of the company? Does it reflect how your workforce and customers actually want to communicate? How will the new technology affect productivity and costs?[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Unified Communication Solutions

Whether it’s employee collaboration or customer experience, communication is crucial in business. Large companies shouldn’t let the digital gap get in the way of progress. Today’s technology enables solutions to work seamlessly together adapting to each user’s preference and with a suitable, flexible solution and the right training, it’s possible to increase productivity and reduce costs without leaving anyone behind.

The Aura Alliance aims to empower companies worldwide with global enterprise communication solutions. We offer one single point of contact, service and contract – a unique service that takes the complexity out of your global communications infrastructure.

We have a vast network of expertise across the world, so we can assist with even the most complex global deployment with extensive training from local specialists.

Want to find out more? Watch our latest video or Contact our team to discuss how we can build a flexible communication platform for your company.[/vc_column_text][/vc_column][/vc_row]


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