Above all else, hospitality is about delighting your guests.
Communication is essential to achieve that – both with the guest, and within teams.
However, if you want to deliver experiences that are unforgettable for all the right reasons, there are a few communication hurdles you’ll need to surmount. Find out the key requirements of hospitality communications and how to tick every box.
Empowering your employees
You can’t delight guests without a brilliant workforce. As well as recruiting the right people, your team needs to work as one to deliver the level of service that’s desired and often expected by your customers. As a minimum, employees should be able to connect from any device in any location to keep them fully informed and available to always assist guests.
…and your customers
As well as delivering the service they expect, technology can be used to create unique experiences for your guests. Not everyone wants to make a booking over the phone or through a faceless online portal, for example.
With the right infrastructure, you can give customers the freedom to engage with your hospitality brand however they choose.
Whether it’s a query from front of house to the bookings department or a call between two different sites, the volume of calls in hospitality can soon stack up.
That’s why it’s imperative to minimise the cost per call as well as ensuring your system is reliable and high-quality. Doing so will give you the best efficiency (and cost-efficiency) going forward, so teams can stay connected without worry or frustration.
Here’s where it gets tricky for countless hospitality organizations…
With multiple sites and differing technologies, management can become a nightmare. Managing multiple contracts with different durations, SLAs and points of contact is hard enough. Not to mention any attempt to monitor staff performance through those various technologies.
Mitigating hardware costs
Another significant challenge in hospitality is the revolving door of hardware.
To give your customers the best experience, your team need the latest devices. You don’t want to fall behind the competition, but it seems like technology is continuously being improved. That means constantly investing in new hardware with high upfront costs and no protection on that investment when the next generation of devices comes around.
Moving to the cloud
Finally, there’s the cloud hanging over the heads of countless hospitality organizations – we’re talking, quite literally, about moving to the cloud.
Everyone knows that it’s beneficial (and becoming essential) for scalability, cost-efficiency, security, collaboration and so much more. But all too often, it feels like an insurmountable task migrating multiple legacy technologies, across multiple sites, without disruption.
How Aura is helping hotels modernize their communications?
Like a 5 star hotel, Aura is committed to giving our customers what they want and need. That starts with Aura Connect, which offers simple, affordable voice calling through Microsoft Teams to bring staff, guests and booking agents together without any infrastructure investment required.
Our Professional Services allow you to bridge the gap between technology and business objectives, supported by on-demand experts and certified engineers in 145 countries. With Device as a Service, you can even mitigate the cost of new hardware. Our subscription model means you’ll stay up to date without having to continuously commit and re-invest.
If you want to enjoy the benefits of cloud migration, we can integrate and support both cloud and legacy assets for a smooth, seamless transition. To top it all off, our Aura One approach means that everything you need is consolidated in one contract with a single point of contact for maximum simplicity, accountability, and reliability.
When it comes to hospitality communication, Aura ticks every box to empower your workforce, delight your customers, and make your life easier. If you’d like to find out more about any of our services and how we can help your hospitality organization, arrange a call today.