Major metal fastener manufacturer modernizes global voice with Aura Connect

Modernizing global voice

Challenge

Expanding operations across Canada and Mexico created fragmented communications, unreliable supplier connectivity, and inconsistent call routing. A previous provider failed to deliver a functioning cross-border solution, resulting in operational inefficiencies and a poor customer and supplier experience.

Solution

A centralized voice platform delivered through Aura Connect, providing PSTN services in both countries, multilingual call flows, local Mexican numbers, emergency services compliance, and 24/7 support. This created a scalable, reliable framework for modernizing global communications.

Outcome

A single, streamlined communication environment connecting Canada and Mexico. The business improved supplier engagement, enhanced customer experience, increased routing accuracy, and completed a seamless, disruption-free migration with a foundation ready for future U.S. expansion.

Enhancing cross-border operations through unified communications

A major OEM-focused fastener manufacturer was expanding its footprint from Canada into Mexico, with plans to extend operations into the United States. While Microsoft Teams supported internal collaboration, their previous telecom provider—capable of supporting Canada but unable to implement compliant services in Mexico—left the company with inconsistent capabilities and no functional local calling solution.

With the manufacturing plant operating in Mexico and operations managed from Canada, the organization needed a unified communication platform to bridge regional gaps. Local Mexican numbers were essential for suppliers to reach the Canadian operations team directly, while multilingual call flows were necessary to route customers accurately across languages and time zones.

Aura implemented a comprehensive solution using Aura Connect, delivering consistent, compliant voice services across both regions. Intelligent call flows incorporating multilingual support and voice recognition improved call routing accuracy and first-call resolution. Local Mexican DIDs allowed suppliers to communicate with Canadian operations via familiar local numbers, eliminating long-standing barriers.

Because the migration touched multiple regulatory environments, Aura provided structured documentation, activation workflows, and end-to-end compliance oversight. With 24x7x365 support and a dedicated Customer Success resource, the company completed a smooth transition and gained a modern, scalable communication foundation ready for future expansion.

Aura quickly understood the communication challenges we were facing and delivered a unified solution that transformed how we connect with our teams, customers, and suppliers. The transition was seamless, and the improvement in reliability has been immediate.

Solutions provided

Aura Connect

Deployed a unified cloud voice environment using Aura Connect, providing consistent PSTN services in Canada and Mexico.

Advanced call flows

Implemented custom call flows with multilingual menus, voice recognition, and time-zone awareness which enhanced both customer and supplier experience.

Local numbering

Provisioned local Mexican DIDs to give suppliers an accessible, familiar way to reach Canadian operations, improving communication speed and efficiency.

Comprehensive support

Provided 24/7/365 support and dedicated Customer Success guidance, for planning, porting, activation, and post-migration stabilization.

Help your own business to work better, smarter

Aura removes the burden of working with lots of different vendors across multiple disparate systems, by managing it all – under one roof, globally. We link up data and technology siloes, to seamlessly integrate your systems.

Free up your IT teams to work on higher-value projects, like creating fantastic new customer experiences.

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