AURA ALLIANCE AND THE WORLD CUP – WHAT’S THE LINK?
After 4 years of waiting, 14th June saw the start of the 2018 Russia World Cup. 32 countries from across the globe have been thrust onto the world stage, with tens of thousands in attendance and billions watching at home in every corner of the planet.
As a multi-national service provider, it’s certainly hard to choose where our support lies. But we can draw some comparisons between the Aura Alliance and the world class players at the World Cup. Read on as we take a closer look at the 2018 World Cup and the global partnerships of the Aura Alliance.
The greatest show on earth
Like the Aura Alliance, the World Cup is truly global. The teams involved come from six federations:
- AFC – Asia
- CAF – Africa
- CONCACAF – North and Central America
- CONMEBOL – South America
- OFC – Oceania
- UEFA – Europe
They compete within these groups in the years leading up to the final competition, with 5 qualifying from Asia, Africa and South America, 3 from North and Central America, and 13 from Europe – plus the hosts, Russia. Unfortunately, no teams from Oceania made it through to the 2018 finals, with Australia competing as part of the Asian confederation.
While the competition has only ever been won by teams from Europe and South America, there’s always the chance that one of the other continents’ teams will break through. South Korea made it to the semi-finals back in 2002, while Ghana narrowly missed out on the same achievement, controversially losing their 2014 quarter final to Uruguay on penalties.
The World Cup is global with its hosts too. Only five countries have hosted the competition twice, with a rotation rule in place to stop two countries from the same continent hosting a World Cup within the space of 12 years. Over the past five tournaments alone, we’ve seen hosts in Asia (2002), Europe (2006), Africa (2010), South America (2014) and Europe (2018), with this year’s tournament held in the European west of Russia.
And, finally, it attracts a global audience. Viewing figures from the 2014 World Cup found that over 3 billion people across the world watched some part of the competition.
How does the Aura Alliance relate?
By the end of each World Cup, a team is compiled of stand-out performers that have excelled throughout the tournament. It’s like a dream team of World Cup football from the past four weeks. At the Aura Alliance, we put that dream team ethos into practice within global IT and telecommunications.
We select the very best business partners from each country across the world – with the highest accreditation and most diverse portfolios. Much like football teams across the world, we invest heavily in our partners, working continuously to make sure our partners perform on a global stage.
Forget Messi versus Ronaldo, or Iniesta versus De Bruyne – we put the world’s best service providers together to offer a world class service across the globe. It’s a business partner dream team for IT and telecommunications support.
Let the dream team help you
If you’re looking to expand your business and simplify your IT support model in more than one country, we would love to hear from you. Get in touch with the dream team to discuss how we can help you drive innovation.
And, of course, we wish the best of luck to all of our business partners across the globe, whose countries are competing at the 2018 World Cup!
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