Global Communication in Retail – The Challenges & Solutions

Communication is vital in retail – both internally and with customers. But that doesn’t mean it’s easy. With multiple shops to connect, stringent regulations, and continually higher customer expectations, the retail sector faces myriad challenges just to keep things ticking – never mind transforming and improving.

With the expertise and experience to overcome those challenges, Aura empowers retailers with the communication tools they need to thrive – not just survive.

The pivotal role of communication in retail

It’s not hard to see why communication is challenging in retail. It’s one of the fastest-moving sectors out there – and not just in terms of shipping. Whether it’s seasonal popup shops or new locations altogether, expansion is quick, and demand can change in an instant. Put simply, retailers need to be ready to scale up and down quickly to make the most of the opportunities available to them.

Within that, they generally have multiple shops to connect along with warehouses, distribution centres, and head offices. And customers expect the same experience across the board. That requires an immersive in-store experience, with everything from gadgets and self-serve tools, which is all integrated with their existing infrastructure.

As a minimum, retailers need voice calling, contact center capabilities, various devices and point of sale connectivity. That’s all topped off with heavy regulation. Along with general data protection regulations like GDPR and CCPA, retailers have to contend with PCI compliance to protect customers’ sensitive information.

Why Aura?

Given the constantly changing landscape of technology, tackling the challenges above is tricky, whether it’s your first encounter or you’re a seasoned professional. Thankfully, Aura has a wealth of experience in the retail sector along with a wide-ranging portfolio of solutions.

Aura Connect for Retail provides simple analogue voice connectivity for stores with a fully integrated Teams version for head offices. That includes PSTN Replacement across 60+ countries, with no codes or migrations necessary.

We can also assist with cloud contact center solutions that provide instant omnichannel capabilities with intelligent routing in over 60 countries. Retailers get domestic toll-free numbers globally, with access to global inbound numbering.

Where needed, we can provide device as a service, giving retailers the equipment they need without delays or high up-front costs. From phones and other devices to in-store screens, there’s no need to commit long-term – making it ideal for the ever-changing demand of retail.

And we make everything easy to deploy thanks to our global field services in 145 countries. Most importantly, that’s backed by consistent support across the globe. Retailers get 24/7 assistance for their entire estate, including tricky but vital assets such as fax and DECT – plus PCI DSS compliance to support point of sale standards.

Let’s talk about your retail challenges

Aura has the experience, expertise and resources to help you overcome your retail challenges. Most importantly, we’ll tailor our solutions to meet your needs – however big or complex. The first step is to talk through your requirements and find out how we can help. To set up a call, simply contact us on online.

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