Avaya ENGAGE Dubai 2019 | Perfecting the Art of Experience

“Embrace the new,” was the motto set before the event, by the VP of Avaya International, Fadi Moubarak. “New solutions, new customers, and new deployment models.” Having echoed this sentiment through the year, we were ready.

Thousands made the trip to Avaya ENGAGE – the company’s biggest technology event for the international region – with the future of communication and the Art of Experience being the topics of the day.

Aura in the United Arab Emirates

With the conference based at the iconic Atlantis, The Palm in Dubai, we couldn’t have asked for a more stunning destination.

Jonathan Harris, Camilo Perez and Joel Heasman were in attendance from Aura Alliance. We were also joined by colleagues from our global team across the UK, Hong Kong and Japan, who helped to demonstrate the power of our global capabilities.

We would like to thank everybody who visited our stand and contributed towards such a worthwhile event for us. As always, re-connecting with familiar faces and making new connections is what brings us to Avaya ENGAGE every year.

We even managed to fit in some fun and games! We accepted a ‘deadly serious’ bowling challenge from our friends over at Nectar Corp one evening. While Joseph Fuccillo from Nectar won on most points overall, our very own Jonathan Harris got the fastest bowl – and we all know that’s the most important thing!

The Art of Experience

Over the course of two action-packed days, we were joined by more than 1,000 Avaya customers and partners from across the globe, to go all in on the Art of Experience. But what exactly is this new artform, we hear you ask?

No matter who or where you are, digital communication will be part of your life. And, your experiences with these technologies will continue to change in the years ahead.

What will these experiences look like? What will they feel like? And how will they be created?

That’s exactly what we were discussing at Avaya ENGAGE 2019. At his presentation in the expo theatre, Jonathan Harris highlighted how we can bridge the gap between the new experiences of the future and existing legacy systems.

We’re increasingly seeing organisations tapping into the power of partnerships and we couldn’t be more on board with this new age of collaboration.

With specialist knowledge, global resources and a proactive, flexible approach, the Aura Alliance works to shape the future of communications based on the specific needs of customers. That’s combined with a centralised approach and bespoke contracts to make sure the future works for you, rather than the other way around.

Through our unique Solutions Hub, our customers can use the exact combination of technology they need, and have it consolidated in one simple solution. For us, creating and delivering these products, solutions and services is the true Art of Experience.

For a more in-depth explanation of our Solutions Hub and Aura Alliance, watch this live interview with Comms Business and Jonathan Harris – which was filmed at Avaya ENGAGE:

What’s Next for Communications?

So, what will impact the future of communications? Throughout 2019, the cloud has been important for Avaya, but this focus shifted to the next gear in Dubai.

“At last year’s event, we laid out our bold cloud-first strategy and presented our clear vision for customer-centric innovation. Over the last ten months, through a number of strategic partnerships and initiatives, and innovative solution launches, we have made good on this commitment,” said Nidal Abou-Ltaif, President of Avaya International.

Our team was delighted to learn about Avaya’s new and improved cloud-based solutions, which are set to be more robust, sustainable and easier to deliver. With Avaya as one of our trusted partners, we look forward to helping businesses migrate and transform to the cloud.

Working with a vast array of vendors like Avaya, we combine the latest products and innovations with expert advice to find the perfect solutions for our clients. Only by staying up to date with the latest developments can our team support customers every step of the way in their adoption and management.

Proud to be sponsors – once, twice, thrice!

Aura Alliance has a long and proud history with Avaya, with a partnership that stretches back 10 years. This year, we celebrated this successful relationship as a Technology Partner sponsor of the event – for the very first time – and we even sponsored the Morning Coffee Break too.

With Avaya ENGAGE 2020 in Phoenix just around the corner, we can now announce that we’ll once again be Gold Sponsors at this upcoming event in February. Keep your eyes peeled over the next few months, as we reveal more information about the event and how you can schedule a meeting with us in advance.

If you want to find out more about the Aura Alliance, watch our video…