Enhanced Services Propel Aura Alliance to Success with another Major Multinational Contract

One of the USA’s largest pharmaceutical companies has awarded the Aura Alliance a major contract only weeks after the provider of Avaya global support services secured its biggest contract to date. This latest win extends a series of successes that coincide with the expansion of services and resources by the Alliance over the past 12 months.


This latest client, a global pharmaceutical manufacturer with annual revenues in excess of

US$20 billion, operates in over 150 countries worldwide. The company’s decision to move support for its EMEA Avaya estate from its incumbent provider of 5 years to the Aura Alliance is the first stage of a review that will also address US, APAC and CALA regions in the future.


Bringing together more than 50 of the world’s top Avaya Business Partners, the Aura Alliance operates as a single, global service. Members are bound contractually to a single set of standards and practices, so deployment is simplified, costs are reduced and service levels are consistent across all countries.


Tony Alveranga, Aura Alliance General Manager, explains how this winning approach has been enhanced by service developments undertaken by the Alliance over recent years:


“Our service delivery model is focused on making life simple for the client – keeping service levels consistent, eliminating risk and releasing IT management time. Examples of this in our most recent contract win include provision of technical support on a ‘price-per-port’ basis. Our new client will also benefit from our unique proactive monitoring platform which combines trend analysis, root-cause forensics and business policies to anticipate problems before they affect the business.”


Tony Parish, Founder and CEO of Aura Alliance commented:


“This is yet another great win for the Aura Alliance. We’ve spent much time and effort refining our services to meet requirements and it’s rewarding to see the success this is delivering.”


“The technical support and global coverage provided by our members is exceptional, but equally important is our ability to manage the complexity of commercial and legal practices internationally. Cross-border variations in regulatory compliance, business law, tax and customs duties can increase administration, incur cost and cause delay. We take that pain away.”




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