Aura’s communication solutions offer a comprehensive suite of services designed to help partners:
- Expand their service offerings.
- Attract new customers.
- Generate additional revenue streams.
This article will explore the myriad opportunities available through Aura’s solutions and provide strategies for effectively marketing and selling these innovative communication tools.
Identifying opportunities with Aura’s communication solutions
Global SIP trunking
The SIP trunking market is expected to be valued at $43 billion by 2031. Aura Connect allows partners to offer global SIP trunking services in 89 countries. This service streamlines infrastructure by consolidating multiple communication channels into a single, efficient system.
Key features include local, long-distance and toll-free calling, making it a comprehensive voice communication solution. Partners can leverage Aura Connect to enhance connectivity, reduce costs and simplify operations for their customers.
Opportunity: Partners can target multinational corporations and businesses with global operations, offering them a unified communication solution that simplifies their voice services and improves operational efficiency.
Operator Connect for Microsoft Teams
Aura’s Operator Connect solution empowers partners to offer enterprise-grade voice calling for Microsoft Teams users, which includes 91% of Fortune 100 companies. Available in 89 countries, this service supports both inbound and outbound calls through any Microsoft Teams device. By integrating voice services with Microsoft Teams, partners can enhance collaboration and communication for their customers while reducing phone bills by up to 30%.
Opportunity: Partners can tap into the growing market of Microsoft Teams users, providing seamless voice integration that boosts productivity and cost savings. This solution is particularly appealing to businesses transitioning their communication infrastructure to the cloud.
Hybrid and flexible solutions
Aura’s communication solutions support cloud, on-premises and hybrid environments, offering unparalleled flexibility to meet diverse customer needs. Did you know, for example, that over three-quarters of businesses have now adopted a hybrid model?
This adaptability allows partners to cater to various requirements, whether customers need a fully cloud-based solution, an on-premises setup or a hybrid approach that combines both.
Opportunity: Partners can expand their customer base by providing tailored communication solutions that meet specific business needs across different industries and deployment types. This versatility positions partners as trusted advisors capable of delivering customized, scalable solutions that drive business growth and customer satisfaction.
Strategies to market and sell Aura’s communication solutions
Highlight unique selling points
To effectively market Aura’s communication solutions, emphasize the unique selling points that differentiate them from competitors. Key USPs include:
- Global reach: Available in 89 countries with local numbers and multi-currency support.
- Scalability: Instant scalability without scripts or code, allowing businesses to adjust communication capacity as needed.
- Flexibility: Supports cloud, on-premises and hybrid environments for versatile deployment options.
- Cost savings: Significant reduction in phone bills and overall communication costs.
Leverage case studies and testimonials
Real-world examples and success stories are powerful tools to convince potential customers of the benefits of Aura’s communication solutions. Gather case studies and testimonials from existing clients who have successfully implemented Aura’s services, showcasing the challenges faced solutions provided and positive outcomes achieved.
Action Step: Create a library of case studies and testimonials to use in marketing materials, presentations and sales pitches. Check out these four success stories to get you started:
- Global telephony for a food and beverage company
- Proactive monitoring and support for a US bank
- Multi-national IT migration and support in the oil and gas industry
- Migration and XaaS for a global agricultural company
Offer free trials and demos
Providing free trials or demos of Aura’s communication solutions can be an effective way to demonstrate their capabilities and benefits to potential customers. This hands-on experience allows businesses to see firsthand how the solutions can improve their communication processes and overall efficiency. According to Recurly, trials have an impressive average conversion rate of 62.4% for SaaS.
Action Step: Set up a structured trial or demo program that allows potential customers to test Aura’s solutions with minimal commitment. Offer guidance and support throughout the trial period to ensure a positive experience.
Provide comprehensive training and support
According to ClickLearn, 70% of software implementations fail – and poor user adoption is a key reason. To ensure the successful implementation and adoption of Aura’s communication solutions, partners should offer comprehensive training and support to their customers. This includes onboarding sessions, user training and ongoing technical support to address any issues that may arise.
Action Step: Develop a robust training and support program that includes detailed documentation, training videos and access to expert support staff.
Utilise digital marketing strategies
Digital marketing strategies can help partners reach a wider audience and generate leads for Aura’s communication solutions. These include:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
Creating informative and engaging content can attract potential customers and drive traffic to your website. Focus on highlighting the features and tangible benefits of these solutions.
Action Step: Implement a comprehensive digital marketing strategy that includes content marketing social media campaigns and targeted advertising to promote Aura’s solutions.
Network and partner with industry influencers
Building relationships with industry influencers and thought leaders can enhance the credibility of Aura’s communication solutions and expand their reach. In fact, 78% of marketers say that influencer marketing is effective for increasing brand awareness.
Partners can collaborate with influencers to create content, host webinars and participate in industry events to showcase the value of Aura’s solutions.
Action Step: Identify key influencers in the communication and technology sectors and establish partnerships to co-create content and promote Aura’s solutions.
Additional opportunities with Aura’s extended offerings
If you want to go beyond communication and create additional revenue streams, check out these two complementary services:
Avaya support services
Aura offers comprehensive support for Avaya systems, providing partners with the ability to offer unparalleled support to their customers. With 30 years of diamond-level expertise in Avaya, Aura helps partners streamline global Avaya support, manage multiple contracts and reduce costs through consolidation.
Key features include:
- One SLA for consistent support.
- One point of contact.
- Support for end-of-manufacturer products.
This all ensures seamless management of Avaya estates and improves overall visibility.
Opportunity: Partners can retain existing customers and win new deals by offering top-notch support for Avaya systems, ensuring customer satisfaction and loyalty while simplifying the management of their communication infrastructure.
Microsoft Teams Phone migration
Aura simplifies the migration to Microsoft Teams Phone, offering global support in 89 countries and BYOC in over 120. Aura’s services include field deployment, automated migration and comprehensive managed services, ensuring a smooth transition for customers. You can set yourself apart with:
- Rapid deployment
- Robust data compliance
- End-to-end support for Teams devices and room systems
Opportunity: Partners can capitalize on the growing adoption of Microsoft Teams by providing seamless migration services, enhancing customer experience and generating additional revenue. This offering is particularly beneficial for businesses looking to modernize their communication infrastructure and improve collaboration.
Harnessing the power of Aura’s communication solutions
Unlocking new revenue streams with Aura’s communication solutions is a strategic move for partners looking to expand their service offerings and attract new customers. By leveraging the comprehensive suite of services provided by Aura, you can offer innovative, scalable and cost-effective communication solutions that meet the diverse needs of businesses globally.
Implementing effective marketing and sales strategies will enable partners to successfully promote and sell Aura’s solutions. This includes highlighting unique selling points, leveraging case studies, offering free trials and utilizing digital marketing.
Enhance your global communication offering with Aura
Embrace the opportunities presented by Aura’s communication solutions and position your business for growth and success in the competitive market.
From global SIP trunking and voice in Teams to flexible, hybrid solutions, we cover all bases when it comes to communication – and beyond. That allows you to cater to all your customers’ needs with local support in 145 countries and refreshingly simple billing.
