The Old vs. New World of UC

2020 was the year where businesses globally revamped their working practices to enable mass home working. Many called it the ‘Year of Teams and Zoom’ when corporations were forced to accelerate their adoption of advanced collaborative tools – such as Microsoft Teams.

This acceleration forced companies to stop ‘dabbling’ in new unified communications (UC) technology and to embrace full, fast-paced acceptance and deployment.

The old world of UC

In truth, companies had already been struggling with the transformation from yesteryear legacy on site appliances (from the likes of Avaya and Cisco) to the new cloud world. Whilst lots of companies converted this older technology to cloud of sorts, by moving it into their datacentres, they weren’t really embracing it fully.

Since the emergence of Skype for Business, there has been a struggle to integrate the ubiquitous Microsoft experience with older communications systems. Big corporates were used to 99.999% uptime and these new collaboration apps weren’t easy to integrate with the Avayas and Ciscos. The integrations were often clunky and didn’t federate a person’s availability, for example.

Also, most companies had data centres full of T1 and E1 connections having not transformed to SIP. The whole environment was much more complicated. Gone were the days when your communications infrastructure could be one vendor. Now, all of a sudden, we had a LAN and WAN (typically Cisco based), then vendors such as Microsoft, Avaya, Acme Packet or Ribbon, endpoints from Plantronics, Jabra, Polycom – the list goes on and on.

The brave new world

The new world actually looks much simpler after a pretty big shake up in the communications industry. The consistent message is “our strategy is Teams” – I hear this from every large corporate I encounter.

There is now a monumental change going on. Out are what many call the legacy vendors such as Avaya, Mitel and Cisco. In is Microsoft Teams. Core data centres with the likes of Ribbon SBCs enable the swift and easy change from TDM to SIP technology for companies’ lines.

The adoption of direct routing from Aura means that we can also deploy a new voice in Teams service in under 10 minutes. As we manage the transformation globally, it’s now easy for a large corporation to ‘go Teams’ very effectively.

MSP 2.0

One very large end user recently asked, “Why can’t anyone explain what my infrastructure should look like on a single sheet of paper?”.

The answer is that not many are truly able to do this. As with companies more broadly, not many service providers have adapted to the new world of UC. Aura is one of the new global managed service providers (MSPs) which are fast, effective, knowledgeable and able to deliver anywhere – or as we call it ‘MSP 2.0’.

If you’d like to find out more about simplifying your infrastructure in the new world of UC, simply contact our team.

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