Privacy Policy

Aura is committed to protecting your personal information when you access this website. The use of any personal information you provide to Aura through this website is covered in this privacy statement.

Aura is legally obliged to use your information in accordance with the law relating to the protection of personal information, including the Data Protection Act 1998 (“data protection laws”).


Sharing, Disclosure and Security of Personal Information

The data entered in on-line forms on this website or associated landing pages and contact us to request information will be collected by Aura Alliance. Aura Alliance collects statistical web data, such as IP addresses and your operating system, Aura Alliance will not and can not use this data to identify companies or individuals.

The data submitted to Aura Alliance via the website may be used to contact you with information, products or services that you request or we feel may be of interest to you; to carry out our obligations arising from any contracts entered into between you and us; and to notify you about product or services promotional offers or changes.

Information submitted will be confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies). Aura Alliance will not sell personal or company information with third parties. Aura Alliance may need to share company information with manufacturers if further information is requested, in cases such as this, Aura Alliance request permission.

Aura Alliance will only hold your personal information to provide you with the information/services that you have requested or consented to.

Under the data protection laws you have the right to request a copy of the personal information that Aura Alliance holds about you and correct any inaccuracies. To do this please contact


Use of Cookies

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.

When you visit our website, we send you a cookie. Cookies may be used in the following ways:

  • To help us recognize you as a unique visitor (just a number) when you return to our website, to allow us to tailor content or advertisements to match your preferred interests, or to avoid showing you the same advertisements repeatedly.
  • To develop leads for our internal sales group and our business partners and provide direct marketing communications to you if you have explicitly consented to receive such communications.
  • To compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way.

Two types of cookies may be used on this website: session cookies (which are temporary cookies that remain in the cookie file of your browser until you leave the site) and persistent cookies (which remain in the cookie file of your browser for much longer, though how long will depend on the lifetime of the specific cookie).


Disabling/Enabling Cookies

You have the ability to accept or decline cookies by modifying the settings in your browser, as well as delete any cookies that have been installed in the cookie folder of your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled/deleted. If you do not know how to disable or delete cookies for the browser you are using, you should select ‘cookies’ in the Help function of your browser to get more information.


Third Party Sites

Aura Alliance’ website may provide links to other third party websites that are outside our control and not covered by this Policy. We encourage you to review the privacy policies posted on these third-party websites.


Changes to Our Privacy Policy

Aura Alliance may amend this Policy from time to time. Please note that this Privacy Statement may change without notice.